What’s the latest Hollywood Buzz this week? IT BRANDS Runway Debut at Style LA! Celebrities and Hollywood’s glitterati in attendance at the annual Style LA fashion extravaganza last week were all buzzing about IT Brands hairsprays. An inside beauty secret for years, the newly designed PINK IT can made it’s appearance on the runway at the W Hotel, Hollywood as...

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IT Hair Care was honored to participate in the TMG Pre-Oscar Luxury Suite in 2013, an exclusive 3-day beauty and style destination lounge in Beverly Hills in preparation for this year’s 85th annual Academy Awards. Many of the celebrity hairstyles seen on the red carpet at the 2013 Oscars were the work of IT Hair Care’s stylist team creating gorgeous, glam styles with...

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