Protect Your Hair from Sun and UV Damage
Summertime brings sunny days and outdoor activities, but along with the fun, comes the potential ...
Beach and Pool Days? Protect Your Hair with These Tips!
Getting ready for some fun under the sun? It's beach and pool time! And, we've got you covered wi...
Dutch Braid
Creating a Dutch braid using IT Hair Spray Family and IT Essentials No. 12 Shape and Finish Memory Lock Hair Spray is easy and effective.
OK! 2019 Grammy Party
Everyone at KBI grabbed their glammiest outfits this February to mingle with music stars at the 2...
TMG Pre-Oscar Luxary Suite
IT Hair Care was honored to participate in the TMG Pre-Oscar Luxury Suite in 2013, an exclusive 3-day beauty and style destination lounge in Beverly Hills in preparation for this year’s 85th annual Academy Awards. Many of the celebrity hairstyles seen on the red carpet at the 2013 Oscars were the work of IT Hair Care’s stylist team...
IT Brands Makes a Splash at Style LA: Swim & Resort Runway Show
What’s the latest Hollywood Buzz this week? IT BRANDS Runway Debut at Style LA! Celebrities and Hollywood’s glitterati in attendance at the annual Style LA fashion extravaganza last week were all buzzing about IT Brands hairsprays. An inside beauty secret for years, the newly designed PINK IT can made it’s appearance on the runway at..
FIDM’S PASSIONATELY PINK DAY
In the midst of Breast Cancer Awareness Month, Freeze IT was on campus at the Los Angeles Fashion Institute of Design and Merchandising on October 19th for Passionately Pink Day.
Freeze IT was honored to team up with FIDM to spread the word about breast cancer awareness to their students and faculty. Each Passionately Pink Day attendee received a special edition pink...
Susan G. Komen Designs For The Cure Gala
On October 28th American Fashion Designer David Meister hosted the first annual Designs for the Cure Gala to benefit Susan G. Komen Los Angeles. In partnership with the Otis College of Art and Design, the “pink tie” gala brought together the world of fashion, celebrities and cancer survivors to raise funds for breast cancer screening...
IT Brands at the Superbowl
FREEZE IT MEGA FREEZE HAIR SPRAY featured at the 2015 Super Bowl on Arizona Midday.
IT Brands Sponsors Varsity National Cheerleading Association
It Brands is excited to announce the partnership with Varsity’s 2012 National Championship season! IT Brands will create the ultimate beauty lounge at each of the 17 championship events where cheerleaders can hang out in between competitions, get their hair touched-up by IT Brands’ celebrity stylist Patrice Bisiot, take fun photos with their teammates, and enter to win up to $2,000 in Macys gift certificates! KBI has worked with Varsity in 2012, 2013, 2014.
SOCIETY OF SINGERS ELLA AWARD CEREMONY
Freeze IT is proud to have been a part of Society of Singers’ 20th annual Ella Award honoring Smo...
