PREMIUM HAIR CARE, INSPIRED BY WOMEN

Here’s what the Pros are Saying…

NFL Super Bowl Champions Willie Gault and Michael Haynes

Linda and Harvey Vechery sat around the kitchen table with their daughters Tracy and Robin, discussing the 10-year-old family business, Key Brands International (KBI).Then someone suggested, “wouldn’t it be great if we could bring premium, salon quality hair care products to the modern customer?”

And the rest is history. The results of that conversation helped to transform the beauty industry by introducing some of the first “mass-tige” products (prestige items at mass-market prices) to the retail market—such as KBI’s perennially popular Freeze IT hair sprays, mousses, and gels. KBI was also one of the largest distributors of some of the top selling professional salon lines including Vidal Sasson, Infusium 23,Redmond Products and others.

Today, the Vechery family is pleased to have granddaughters Chanell and Scarlett join this three-generation, women-owned and - operated business, developing highly sought-after, high quality hair care products that are distributed throughout the USA and dozens of countries worldwide.

45 Years of Beauty Innovation

Since its founding in 1974 by the senior Vecherys, KBI have developed some of the most innovative, successful product lines in the highly competitive beauty and personal care industry, including top-selling household names Freeze IT, IT 12-in-One, IT Naturals and Vital Care.

The company continues to break new ground by staying on the vanguard of advanced ingredient technology and emerging opportunities. For instance, KBI was among the first manufacturers to adopt bio- nanotechnology to improve product functionality and reduce warehouse and shelf space with concentrated ingredients—which is better both for people and the planet.

KBI is excited to introduce its two newest brands: The gender-specific Boost IT product formulas for hair growth enhancement, based on the most cutting-edge scientific research to date in this area and IT Essentials No.12, featuring the latest innovations in Hair Spray and Dry Shampoo. Key Brands maintains its state-of-the art distribution center and headquarters in Irwindale, California.